Thursday, November 17, 2011

The story of stuff

I just watched a video called "The Story of the stuff" with Annie Leonard
This video exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world.
This video is done very well, which impresses and attracts attention. Even the idea of pictures and drawings is good because it focuses attention on the important issues of this video. I think in this fast-paced world, this world of consumerism in which people run run run, work work work, it is right to spend at least 20 minutes of our time and stop and reflect on the serious environmental and social impact due to increased industrial production and economic development on our planet. Among such is the changing climate conditionsendangered animals, the increase in cancer and allergies. Not just recycle, is not enough,each of us must take to heart the problem, understand and realize that if you continue in this way the planet and we will die with it.
But it is also true that now it is very difficult to change this mechanism, it's all about consumerism. Our society is accustomed to spend, buy for the simple sake of it and not for a real need. The current fashion is to go shopping. I have often bought many shoes or clothes even if I did not really need, I got influenced by major advertising on television or seen some of my friends that they had to follow the fashion of the moment and not be back. Actually I own so many clothes that I do not wear and that will be thrown.
I have often thought would make me happy to shop, this is wrong. It would be much better to speak with a friend or go for a walk in nature or do sports.
In this video I was very impressed by the fact that people often go shopping to feel happier.The fact of owning a physical asset that makes us happy, this is very sad.

What can we do? The change should start from the root, government should take to heart the common good of the citizens of the country and adopt new rules to improve the environmental condition of the planet, reduce consumption and have a cleaner worldPoliticians often think of one's own good and not for the good of the whole community. An example was the waste crisis in Campania, Naples, a great city submerged by waste
A good government should be concerned about things such as improving health care,education, safe transportation, justice, and not just consumer goods. You should also change the way to advertise products. The ads are often the only goal of selling more products, maybe you could increase the number of ads that urge people to buy, but in an intelligent way without wasting.
I think the first step to preserve the world we live in leaving it clean for our children is to raise awareness about the problem just like it did in Annie Leonard's video, talk more, talk about it in schools, universities, conventions and debates, using this powerful medium thatis the word!